#Tim cook mac q3miller9to5mac software
#Tim cook mac q3miller9to5mac tv

Since then, Apple has released nearly two dozen more versions of the iPhone at a wider range of price points, along with new generations of the iPad, Mac and MacBook. “Apple, frankly, needed a cheerleader and a politician, possibly more than a micromanaging, stressed out founder.”īailey added: “You’re maintaining the empire, as opposed to building one.”Ī month after taking over as CEO, Cook announced the launch of the iPhone 4S.

“It’s possibly the most successful handoff from strength to strength in corporate history,” Mike Bailey, director of research at FBB Capital Partners, said of the transition from Jobs to Cook. What Cook hasn’t done is launch another product as successful and disruptive as the iPhone, but he’s found ways to keep Apple growing without that. And he has navigated a host of external threats to Apple’s business over the years, including, recently, feuds with the Trump administration, the US-China trade war and the Covid-19 pandemic. A recent announcement around a new child protection initiative also turned into an unexpected PR nightmare. (Cook himself, who in 2014 became one of the first leading CEOs to come out as gay, has been involved in LGBTQ+ rights advocacy.)Ĭook has also been at the helm for major corporate missteps such as “Batterygate” and allegations of poor labor conditions at its suppliers’ factories. Inside Apple, Cook inherited a company culture known for being relentlessly demanding and he’s now managing at a time where tech workers have been increasingly vocal about social issues. He’s overseen the acquisition of more than 100 companies, including the $3 billion Beats purchase in 2014 and the $1 billion acquisition of Intel’s smartphone modem business in 2019.

#Tim cook mac q3miller9to5mac tv

Under Cook, Apple has gone from a premium device maker to a massive, multifaceted company with businesses ranging from payment services to an Oscar-nominated TV and film production studio. If Jobs was known for his ability to create groundbreaking devices that redefined consumers’ experience of technology, Cook may come to be known for expanding the Apple ecosystem - building a suite of subscription services and other hardware products that complement the core iPhone business Jobs launched. (AAPL)’s market capitalization has grown around 600% to nearly $2.5 trillion, and its annual revenue has more than doubled.

#Tim cook mac q3miller9to5mac software

More than a billion people worldwide use its devices and tens of millions of developers have built businesses on its software platforms.Ĭook took over as CEO from Steve Jobs on August 24, 2011, less than two months before the Apple Ten years into the job, Cook now leads the most valuable company in the world - technology or otherwise - and it remains among the most influential. He stepped out from the shadow of one of the best-known American CEOs and took the reins of one of the world’s biggest tech companies facing some uncertainty about how much more successful it could be. When Tim Cook took over as chief executive of Apple, it was a corporate transition unlike any other.